![]() ![]() Dre, Snoop Dogg, and The Game, the trio called him “The King of the New West Coast.” Dre took it a step further, signing Lamar to his Aftermath label. ![]() From there, the hype began to grow (out of proportion). After several mix tapes, he released “Section.80,” a promising album for a young rapper. One of the artists to get his start through the mix tape avenue is Kendrick Lamar and his Black Hippy crew. In recent years, a major factor in the growth of an artists hype results from the online, mix tape movement, an avenue for budding artists to get their sound out there. In the world of rap music, hype is king, whether it be legendary hype-men like Flavor Flav and P Diddy, or the multitude of hip-hop outlets that rely heavily on the idea of “hype” (, H.Y.P.E. ![]() Hype made artists like 50 Cent, Drake, and Nicki Minaj household names before they’d even released their first record. Hype is an important factor for any musician’s start in the business, but out of all the genres, it is most important in the world of hip-hop. ![]()
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